The article contains a number of fabrications that the author has attributed to a sub-editor working on the Daily Telegraph. Don't believe all you read in newspapers, eh? Problems with this article are:

• the Popham beach site is described as a business when in fact its run for free
• quotes are attributed to Rick Wallace when the jounralist never actually spoke to him
• the article talks about 'sending an email'. There's actually a web form to fill in
• the article finishes by putting an potentially offensive 'business success' spin on the Popham beach site, when no such business exists